Short answer is Yes.
Though sometimes it is not that simple.
The reasons and styles of your online presence come down to the reasons and styles of the business you are creating. A small business may need something smaller, and a large company may need something more intricate. Then in between are the companies that require something more specialised.. or focused, depending on the situation.
For a small … very small business’s sometimes creating a facebook page, and redirecting a web address to it (eg: www.mysmallbusiness.co.nz ), can be a great way to get from Zero to Go very fast. – This way, rather than focus on building a website, you can focus more on marketing your presence and increasing your audience.
There are many fast-ish options, such as https://www.wordpress.org or https://www.squarespace.com that will allow you to build your own website, and even a very nice one, with a little bit of practice. There are both free and paid templates available, that can save you a lot of time, though can limit you with what the template allows functionality wise.
Though it comes as no surprise, for a custom solution that shows the best side of yourself to your audience, a custom designed and crafted website can give you the edge above your competitors. It does not have to be about the flashiest design, though more about what your customers are interested in, and what will work best for your market. A custom website is something we can work on with you to help put your best foot forward into showing the world your new business.
Perhaps ask yourself: Where does my audience visit online? Where do my competitors appear online?
Which ever you decide, doing something, is always better than doing nothing.